Bach to Rock! Franchise

Values & History

In 2002, former middle-school music teacher and Juilliard-trained musician felt something was missing from classroom music education. So he started a unique summer camp. His idea was to let kids learn the music they loved, let them play with their peers, and let them perform. The Bethesda, MD, summer camps grew in popularity, and he eventually opened a school.

An executive with Cambridge Information Group (CIG), Bach to Rock’s parent company, discovered us when his own son attended the Bethesda school and had a rewarding experience. He saw an opportunity to provide the same transformational music education experience on a much broader scale.

Industry Performance

Market Demand & Advantage

Since we opened our first Bach to Rock school in Bethesda, MD, in 2007, we’ve been growing so quickly we’ve won awards — combined gross sales were more than $3 million by 2010, the year we started franchising, proving that the model is both profitable and scalable. By the end of 2020, Bach to Rock generated over $20 million in revenue.

Unlike traditional music instruction, we also turn music into a team sport. Bach to Rock employs a unique approach to music education that allows children to explore the kinds of music they love and then play that music with other students in bands that perform in public spaces. Students are much more motivated to learn when they’re playing the music they want to play and surrounded by bandmates.

The “team” approach to music instruction has made our business model very successful. On average, our students stay in music lessons at Bach to Rock for more than 70 weeks. We generate buzz, which keeps kids coming in the front door. We treat them like stars, which keeps them coming back.

As music and arts are increasingly pushed out of school curricula, parents are willing to spend a lot of money on private lessons. The future looks bright.

Training & Support

We rely heavily on grassroots marketing, making sure we get in front of moms — our target customer — by scheduling performances at family-friendly events and by conducting paid and organic search campaigns. Our emphasis on local networking means your franchise’s marketing costs will be lower.

Ideal Candidate & Qualifications

Our franchises are typically run by leaders who:

• Have a strong background in management or business
• Have a passion for music or childhood education
• Can build a team of energetic, dependable, and committed musicians
• Are outgoing and want to feel a more meaningful connection to their communities

Purchasing a Bach to Rock! Franchise

Franchise Fee: $40,000. Net worth: $750,000. Total Investment: $291,850 - 504,500. Liquid Capital: $200,000.